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WELCOME!
Spot Color Studio would like to welcome you to our first monthly e-newsletter, where we will be sending you tips and tricks on how to market your company, as well as up-to-date information on what’s going on inside the studio.
SPOT COLOR STUDIO, WITH COLLABORATION FROM
INTELLIGENT DATA PRINTING, PRESENTS:
2009 HOLIDAY CARDS
It's that time of year to send a holiday greeting to reconnect with your customers. These customizable holiday cards allow your business to purchase, in bulk, cards with your logo and a customizable message. Our talented in-house designer, Kris Travis, designed this year’s cards, taking inspiration from downtown Portland’s twinkling lights, colorful holiday ornaments, and eagerly opened presents. Click here for more details on how to order them.
TIP: Optimize your Search
Engine Results
In this and upcoming newsletters, we’re going to pass on real-time tips and tricks you can use today to start getting better results for your marketing efforts. This month, we bring you a tip on improving your website’s search engine optimization (SEO) from our Senior Project Manager and SEO expert, Matt Eckmann.
Are you and your customers speaking the same Search Engine language? A key part of improving your rankings includes using the same terms, or keywords, to describe your business as your customers would. Just start listening to how customers ask about the items you sell or the services you offer. They might use different words than you think! But from this, you can begin to create a list of seven or so keywords or terms.
Next, start to look for ways to use these keywords throughout your website content. Think of them as the building blocks to your site. And as you refine your site content around these keywords, your content will become more valuable to both the search engines and your customers!
Want to learn more about search engine optimization? For more information call us at 503-477-4355, Matt would be happy make SEO suggestions regarding your site.
Follow Us, Friend Us,
Get to know us
Spot Color Studio would like to connect with you. We have been coaching our clients on using social media. It's now our turn to start walking the walk. Follow us at twitter.com/SpotColorStudio or @SpotColorStudio. Also, let us know if you're using twitter or facebook so we can start following you.
Have a Happy Thanksgiving!
Here are some things we at Spot Color Studio are thankful for:
Nicole Weber, owner and creative director: I'm thankful for the abundance of projects this year, as well as the creative folks I work with everyday — thanks guys! Also, I am thankful for cheese and wine.
Matt Eckmann, senior project manager: I’m thankful for my 5 year old daughter, extra-hot chai, and the Skee Ball App on my iPhone.
Kris Travis, graphic designer: I'm thankful for the Adobe Creative Suite, my wonderful husband's homebrew, and my awesome boxer-mix pup, Bela.
Greg Dorr, senior developer: I'm thankful for blind luck, rare moments of quiet offspring, SageTV, and Wayne Rooney.
Max Radi, creative assistant: I'm thankful for my family, warm socks and movie nights. |
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